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Red Talks: GA4 and Actionable Analytics

GA4 Presentation Cover

An Introduction to the new Google analytics

The inaugural Red Talks presentation on GA4 and Actionable Analytics. The recording is available 

As noted in the presentation: On July 1, your Universal Analytics Property will stop collecting data.

After July 1, 2023, you'll be able to access your previously processed data in your Universal Analytics property for at least six months.

Key Differences between the new GA4 and Universal Analytics Heading link

Data Collection and Privacy

  • Data Collection and Privacy
    • No IP addresses
    • Easier Data Deletion (including Data Retention Options)
    • Options to turn off location-specific data and ad personalization data by country
  • Data Streams for the new omnichannel landscape

Engagement Metrics: A Focus on Users vs. Traffic & Behavior Metrics

  • Universal Analytics User metrics:
    • Total Users
    • New Users.
  • Google Analytics 4 User metrics:
    • Total Users
    • Active Users
    • New Users.

Bounce Rate (engagement)

  • In UA: Percentage of single page sessions with no interaction with the page.
  • A bounced session has a duration of 0 seconds.
  • In GA4: Percentage of sessions that were not engaged sessions.
  • User is on the page for less than 10 seconds, and then leaves without triggering any events or visiting any other pages or screens.


Additional Free Resources Heading link