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Highlight Call to Action

Highlight components are designed to give small content items more visibility on your page. When a user is scrolling down the page, highlights will draw attention to the eye and provide a variety of visual elements on the page.

In the Call to Action, you add content directly into the component fields.

Component Title Heading link

This type of highlight component has a required title, text limit is 75-88 words depending on title length.

The component also has a required button link that can link internally to content on your site or externally to another website.

Example Button Link

Accessibility Requirements Heading link


The Highlight Call to Action component has a required Title that can be hidden from view. It is important to understand how even a hidden title field can affect accessibility.

On a web page, section headings with large or bold text can help visual users quickly scan and understand web pages for efficient navigation. Screen readers can also scan headings, even when hidden visually.

Titles should be descriptive and must be unique within the page.

These measures allow the users of assistive technologies to:

  • allow search engines to detect the page’s main topics
  • understand different sections of related content
  • navigate quickly to any specific section
  • allow search engines to detect the page’s main topics

Link Text

Text links in your content or link buttons should not use a URL as the link text. It should have meaningful text rather than using “click here” or “read more” Instead, use the page title or a description of the page where the link leads.

Link text that is in context with the content where it is pointing gives all users better information about the purpose of the link.

Users interact with links in various ways, including:

  • Screen reader users can generate a list of links and navigate them alphabetically. Redundant or ambiguous link text such as “More” is meaningless in this context.
  • Users of speech recognition technology can select a link with a voice command like “click” followed by the link text. Therefore it is also helpful to use unique link text that is short and easy to say.
  • Users who don’t need assistive technology often skim and scan your content, a link that gives more context can prompt them to click through to the content they seek.
  • Meaningful link text may often align with key terms or phrases used by people searching for your site. Using them for link text may improve your SEO.