Implementing Site Analytics on Your Red Site
Currently there are two ways to implement site analytics within RED: Google Analytics and the Slate Ping Component. With either of these 3rd party software providers, you can track your visitor’s behavior and analyze how they are arriving at your site.
Implementing Google Analytics
Google Analytics is included in the suite of apps in GoogleApps@UIC. We recommend using this service to secure your GA account and tracking ID. If you do not yet have a GoogleApps@UIC account, create one here: http://accountportal.accc.uic.edu/
Check with your college or parent unit to see if they have a GA account for their units. If so, work with them to get the appropriate tracking ID
If you need to create a new account and ID, follow these steps
- Login to http://www.google.com/analytics with your UIC email and common password. To create an account, click More options > Create account.
- Set up a property in your Analytics account (https://support.google.com/analytics/answer/1042508).
- Under PROPERTY, click Tracking Info > Tracking Code. Your tracking ID and property number are displayed at the top of the page.
- Send only the Google tracking ID (e.g., UA-000000-2), you do not need to send the full code snippet.
When you have your tracking ID, head over to our webform at http://red.uic.edu/contact/ and select “Ask Something Else.” Be sure to include your site url, your Google Tracking ID (e.g., UA-000000-2), and your NetID (must be an administrator for the specific site). We will implement the tracking ID and you will be able to see your site’s analytics!
Google Tag Manager
RED is compatible with the Google Tag Manager plugin. You will need a Google Developer Account (which comes with Google Analytics) in order to utilize the plugin. Within the Google Developer account (not on RED) you will create a Google Tag Manager ID(s). These IDs are necessary and can be entered into the General tab of the plugin (multiple IDs can be implemented for a single site and separated by a comma). After adding the ID, we suggest that you keep the default selection under “Container code placement” as within the Footer of the page – otherwise this can cause issues within RED.
The Google Tag Manager will allow you to select/deselect what information you are going to share to the Google platform and specific collection of data/visitor interaction for Google Analytics (such as scroll tracking, events, basic data, etc.). Google Tag Manager is also an excellent way to facilitate the management of marketing campaigns analysis within Google Analytics as well as other third party tracking (i.e. Facebook pixel).
Users can access the Google Tag Manager plugin in RED by logging into the site, going to the dashboard, clicking or hovering their cursor over Settings, and then selecting Google Tag Manager from the drop-down.
More information about Google Tag Manager can be found on Google’s resource site.
Implementing the Slate Ping Component
The Slate Ping Component requires that you already have an account set up with Slate.
For each page you want to track, you will need to click “Add Component” from the Content(Interior Page) section of a page. After selecting “Slate Ping” from the list of components, you will be required to add a Title (which can be hidden from the visitor – this is suggested) as well as the domain. The domain is whatever site url you have registered within Slate. Then click Update/Publish on the page and the Slate Ping Component will start tracking that page. You can view the analytics in your Slate dashboard.