Weighted Call to Action

example with image on color background, one large call to action link and a list of smaller call to action links

The Weighted Calls to Action component is useful for creating a specific “heavy” weighted link alongside other “lesser” weighted links. Again, this is a homepage-specific component that utilizes (just like the other components above) a color scheme breakout.

Within the Weighted Calls to Action component, you can implement a large “header type” image, a title, as well as a grouping of links (one of which is weighted “heavier” than the others). There is no extensive “written copy” content area within this component.

If you check out the example to the right, you will notice that the “Ride the bus” link is weighted heavier (and is in a larger font) than the “Bike it” and “Walk it” links.  This component is excellent for driving the eyeballs of the visitor to a specific link, while still providing them with other internal links to maximize user interaction.

Accessibility Requirements

Title Fields

Titles are required in most components to comply with the rule that headings H1-H6 must be used before a section of content to describe its context. You may select the “Hide Title” option if you don’t want it displayed; however, a site visitor using a screen reader will hear those titles. This means that titles should be descriptive and unique. If you only enter “Title,” for example, the user will hear “title, title, title,” etc. as they tab through your content blocks. They will have no context to know if that is information they should read.

Image Alt Text

Alt text should describe the image for visually impaired users who visit your website and for those whose browsers block images. The text should give a brief description of the image. DO NOT USE phrases like “image of,” “picture of,” or “screenshot of” in your ALT Text. In addition, text within the image itself cannot be read by a screen reader. That text should be included in the alt text, a caption, or other text near the image.

Link Text

Text links in your content should not use a URL as the link text. The link should have meaningful text rather than “click here” or “read more.” Instead, use the page title or a description of the page where the link leads.

Link text that is in context with the content where it is pointing gives all users better information about the purpose of the link.

Users interact with links in various ways, including:

  • Screen reader users can generate a list of links and navigate them alphabetically. Redundant or ambiguous link text such as “More” is meaningless in this context.
  • Users of speech recognition technology can select a link with a voice command like “click” followed by the link text. Therefore it is also helpful to use unique link text that is short and easy to say.
  • Users who don’t need assistive technology often skim and scan your content, and a link that gives more context can prompt them to click through to the content they seek.
  • Meaningful link text may often align with key terms or phrases used by people searching for your site. Using them for link text may improve your SEO.